Generation Z or Gen Z or Zoomers are the youngest generation born between 1997 and 2012 and, is now entering adulthood. Gen Z was born in the age of digital world. A connected world, contemporary challenges, and the demand of authenticity shape the values and behaviour of this generation. In this blog, we will discuss certain things about Gen Z, like who is Gen Z really? What do they desire, and why are they so different from the previous generations?
Who Is Gen Z?
Gen Z consists of people who are born between 1997
to 2012. They represent the first generation of people who are completely
digital, having no sense of the world without smartphones, social media, and the
internet.
Gen Z is using technology in a completely different
way than earlier generations. Internet has become an integral part of their
life. They are using it for everything, like a side-hustle through Instagram,
or the coordination of a social justice movement on the social media. They are
redefining the working, living and connecting to the people.
Although Gen Z has been labelled as digital natives, it is a mistake to consider them mere users of technology. Yes, they are proficient in memes, applications and AI. Yet, they are more proficient in technology in many ways. Some of them are discussed below.
Creativity:
Gen Z is not only using various applications, like Tik Tok, YouTube, and Canva
for their enjoyment but also creating valuable content. They incorporate humour
and beauty in their content.
Culture of Side Hustles: They
are starting their own brands or businesses, such as drop shipping and content
creation, before completing their schooling.
Data and Facts:
They can easily verify any data and fact and ask questions accordingly because they
have unlimited information at their fingertips.
Education
and Work: A Shift in Priorities
They
don’t consider
a 9 to 5 job or a four year college degree as only career option.
Flexible Learning:
Gen Z is more reliant on unconventional education, such as online classes, boot
camps and self-learning through YouTube and Google.
Work-Life Balance:
They prefer value, work-life balance, and mental well-being at work.
Remote Work Natives:
As they are exposed to online education and remote internships during COVID-19
period, many Gen zers tend to prefer a flexible working environment.
Challenges of
Zoomers
Despite their above-mentioned strengths, they are
facing several kinds of pressures in their life.
Mental Health: Anxiety,
depression and burnout are widespread in them as compared to earlier
generations primarily because of digital overwhelm and global uncertainty.
Economic Instability:
They grew up in the age of 2008 recession and COVID-19 which make them pessimistic
about their financial security.
Climate Anxiety:
Gen Z cares about climate change strongly, and they are often frustrated about
the lack of action by the government.
Final Thoughts:
Gen Z is not just a marketing or a new group of workers. They are changing the
culture, redefining societal norms, and bringing the society forward. The world
will have to follow them as they go on to become leaders, entrepreneurs,
activists, and changemakers of tomorrow. Finally, the truth is that whether you
like them or not, they are going to make their future as they want.
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